We didn’t start as consultants. We started as Salesforce customers, trying to make the system work the way we needed it to. What we inherited wasn’t right. It didn’t fit how we worked, and it created more problems than it solved. Rather than walking away, we got curious. We began fixing it ourselves, learning as we went, and slowly turning frustration into something that actually worked.
As we solved one challenge after another, people around us began to notice. Friends, colleagues, and other businesses started asking for help, and before long, we realised we weren’t just improving our own system anymore. We were building solutions for others too.
That’s how Apex Infinity came to life. Not from a grand plan, but from real, hands-on problem-solving and a genuine passion for making Salesforce work properly.
We’ve always believed you are only ever as good as your team, and our team is what makes the difference. It’s why we keep growing, keep improving, and keep helping businesses get more from Salesforce.
8
Certificates
1300+
Cases Solved
UK
Based Team
8
Team Members
Meet Our Team
Behind every successful project is a team that refused to quit.
20+ years in Sales and Marketing across Financial Services, Technology, Manufacturing, and Healthcare. I’m passionate about using broad industry knowledge and strong experience to help companies thrive.
Mark Wiggins
Chief Commercial Officer
Spent over a decade in financial services building tech teams and helping businesses increase efficiency. Known for translating tech jargon into something business owners don’t need to ask ChatGPT three times to understand.
Bradley Cooper
Chief Technology Officer
Ex-TA turned project manager: balancing mythical plans at work with chaos coordination at home - because every role deserves a touch of magic
Aimie Wiggins
Project Manager
Started in healthcare, detoured into parenthood, and landed in the world of websites and digital marketing - with caffeine as my co-pilot.
Melissa Priestley
Marketing Executive
Football fan, gamer at heart, developer by trade with music fueling every line of code.
Josh Dolby
Solutions Engineer
Engineering solutions by day, refining engines by night - the drive to create never stops.
James Collard
Developer
Former guitar teacher now working as a developer. When I’m not coding, I'm gaming or gigging.
Sony Tappin
Developer
Passion for photography, travel and making the most of every opportunity.
We are a trusted Salesforce partner, dedicated to helping our customers achieve their goals. Here’s what some of them have to say about their experiences with us.
Apex took the time to understand our requirements and developed a bespoke quoting solution within Salesforce, which was immediately effective. Now, I’m having them overhaul the entire system to fully meet our needs.
IT SERVICES
We’ve had a fantastic experience working with Apex. From the beginning, they’ve helped us build a highly efficient and effective platform tailored to our needs. Their team is not only technically skilled but also incredibly supportive - always available and solutions-focused. The level of service, responsiveness, and collaboration has been outstanding. We genuinely feel like they’re an extension of our team, and we couldn’t be happier with the results they’ve helped us achieve.
FINANCIAL SERVICES
Been very helpful. Great communication and solutions have been excellent.
FINANCIAL SERVICES
Apex have been really helpful to take my non - technical asks and convert them into technical changes that have made tangible changes to how easy and useful our SF is to the org.
NON-PROFIT CLIENT
Superb service and would recommend to anyone new to salesforce who are looking for a partner to assist them going forward.
FINANCIAL SERVICES
Apex have been nothing short of totally professional and knowlegeable, yet still manage to keep the friendly personal touch throughout the project. I would recommend them to anyone considering Salesforce customisations and integrations.
Contact Us
Our dedicated team is committed to helping you maximise the potential of Salesforce, providing continuous support and strategic insights every step of the way. Trust us to be your partner in transforming your business with Salesforce.
